Press release: Omani child safety film wins award at International Film Festival
The managers of the Salim and Salimah road traffic safety website have asked me to publicise their success with their public service announcement film which you can see on the website. This is an abbreviated version of the press release.
By the way, did you know that the Grand Mufti has issued a fatwa on speeding?
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A child passenger safety film in Arabic and English from Oman entitled "Doesn't your child deserve a safe ride?’ has won the best road safety film award at a film festival hosted by the International Road Traffic Education institute in Delhi. The festival, held from January 11-13, was organised as part of a 3-day International Workshop on ways to protect the most vulnerable road users in developing nations.
The film is the focal point of Salim and Salimah™ Safe and Sound, an innovative public awareness campaign developed by Omani, non-profit company, Al Mustadaama (Sustainability) that seeks to bring the issue of child protection to the forefront of the national road safety agenda.
"Doesn't your child deserve a safe ride?’ was chosen as best Communication and Campaign by an international jury of road safety experts from the World Bank, Global Road Safety Partnership, University of Birmingham, the Royal Society for the Prevention of Accidents and International Road Federation. It will now go forward to the Global Road Safety Film Festival in Geneva later this year.
Clips from the film can be seen on the interactive, bilingual Salim and Salimah website http://www.salimandsalimah.org, the first of its kind in the Arab world. The site also includes campaign resources, car crash facts, child passenger safety tips, road safety materials and film clips. It provides a permanent resource for use as a free educational tool by a wide range of users, parents, teachers, researchers, individuals.
By the way, did you know that the Grand Mufti has issued a fatwa on speeding?
------------------------
A child passenger safety film in Arabic and English from Oman entitled "Doesn't your child deserve a safe ride?’ has won the best road safety film award at a film festival hosted by the International Road Traffic Education institute in Delhi. The festival, held from January 11-13, was organised as part of a 3-day International Workshop on ways to protect the most vulnerable road users in developing nations.
The film is the focal point of Salim and Salimah™ Safe and Sound, an innovative public awareness campaign developed by Omani, non-profit company, Al Mustadaama (Sustainability) that seeks to bring the issue of child protection to the forefront of the national road safety agenda.
"Doesn't your child deserve a safe ride?’ was chosen as best Communication and Campaign by an international jury of road safety experts from the World Bank, Global Road Safety Partnership, University of Birmingham, the Royal Society for the Prevention of Accidents and International Road Federation. It will now go forward to the Global Road Safety Film Festival in Geneva later this year.
Clips from the film can be seen on the interactive, bilingual Salim and Salimah website http://www.salimandsalimah.org, the first of its kind in the Arab world. The site also includes campaign resources, car crash facts, child passenger safety tips, road safety materials and film clips. It provides a permanent resource for use as a free educational tool by a wide range of users, parents, teachers, researchers, individuals.
